How Much is a Washroom Worth?
If you subscribe to the idea that a real estate professional does more than just plain listing and selling a home, then this article is for you.
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The Right Interpretation of "Location Location Location"
My mantra “location location location” should be practiced by real estate professionals before preaching it to clients.
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Working with Investors and Astute Buyers
It won't take long for an astute real estate investor to realize your knowledge is lacking and that she should be seeking the advice of someone else.
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The Fine Art of Recruiting the Right Agents: Part One
Picking the wrong agent can be a costly and time consuming affair. Yet many recruiters don’t seem to have a definitive plan on whom they should recruit.
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The Fine Art of Recruiting the Right Agents: Part Two
The "R" word is appearing more and more frequently now. No, I don't mean Recession. I mean Recovery. True or not is not so much the issue.
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Finding the Good in Bad Markets
Challenging times present us with valuable opportunities to take a hard look at our business plans, sales and listing strategies, and even our fondly held beliefs about what we think we know about our local real estate markets.
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Debunking the "10% of Agents Do 90% of the Business" Myth
A small minority of mega-agents is likely promulgating this myth. It caters to their obvious self-serving interests. Arguably real estate is the most overpopulated profession around.
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The Market is Good When You Find the Good
In this slow market don't be fooled into thinking that all homes move at the same pace. By Understanding your "merchandise", your bottom line will remain healthy.
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The Healthy Diet of Real Estate Pricing Information
No one is saying that there is not an erosion of prices in most marketplaces as a whole. But much of what we read is simply not based on fact.
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Be a Top Performer Even When the Market is Down
Be a Top Performer Even When the Market is Down
Making the most out of adverse conditions has always been a challenge. The good news for real estate professionals is that, now more than ever, buyers and sellers need a savvy agent who can give them documented expert advice.
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